‘This is Limerick’ brochure published this week, promoting Limericks economic resurgence to attract Foreign Direct Investment sets out the compelling case that Limerick now is ready for indigenous companies looking to establish a base in Ireland or expand an existing one.
The brochure is an emphatic statement about Limerick’s strengths as an investment location today and reaffirms the advances made over the past five years or so, not least the 12,000 jobs that have been announced since 2013 and more than €1.7bn of investment by new or existing companies.
It delivers the key demographics sought by potential inward investors, including quality of life and affordability, where Limerick scores particularly strong thanks to it being the most affordable of the country’s largest cities. Additionally, it reveals Limerick has a higher disposable income than the national average – Limerick’s average being €22,848 and second only to Dublin at €24,061
Other key strengths identified include minimal congestion relative to other Irish cities, and a broad range of tourism, sports and cultural attractions. It also highlights the success of Limerick’s world-class third level institutions, which produce over 24,000 students and 6,000 graduates per year, reinforcing a strong pipeline of talent to support FDI and indigenous companies.
In addition, the brochure stresses the opportunities to leverage further off the region’s connectivity, being centrally located on the Atlantic corridor and its trade and tourism connectivity through Shannon Airport and Shannon Foynes Port Company.
As well as presenting facts and figures to illustrate how Limerick is winning, the brochure includes testimonials from key business leaders and stakeholders as to why Limerick is a choice location; including Dan Van Plew (Executive VP and GM Industrial Operations & Product Supply, Regeneron), Catherine Duffy (General Manager, Northern Trust Limerick), Paul Ryan (Director, Technical Support & Site Lead, WP Engine), David Jeffreys (CEO, Action Point) and Dr. Mary Shire (Vice-President of Research at UL and President of Limerick Chamber).
Source: Limerick Post Newspaper
You can download “This is Limerick” brochure here
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